Branded there, made here? How country equity influences fashion product consumers in China
Author:
Affiliation:
1. Department of Family and Consumer Sciences, California State University - Sacramento, Sacramento, CA, USA
2. Department of Marketing and Supply Chain Management, California State University- Sacramento, Sacramento, CA, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1939757
Reference54 articles.
1. Aaker, D. A. (1991). Managing brand equity: capitalizing on the value of a brand name. Free Press.
2. Perceived Value: Mediating Role of Perceived Risk
3. Country of origin as a source of competitive advantage
4. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
5. Country of origin as a determinant of young Europeans` buying attitudes — marketing implications
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2. Country of Origin Association With Value-Led Fashion Retailer E-Servicescapes;Advances in Marketing, Customer Relationship Management, and E-Services;2023-06-09
3. Brand equity trend analysis for fashion brands (2001-2021);Journal of Global Fashion Marketing;2022-03-20
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