Strategic profile for positioning eco-apparel among mainstream apparel consumers-Reference-Cited by-同舟云学术

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Strategic profile for positioning eco-apparel among mainstream apparel consumers

Published:2021-05-05 Issue:3 Volume:12 Page:229-244
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Neupane Saugat¹^ORCID,Chimhundu Ranga¹^ORCID,Kong Eric¹^ORCID

Affiliation:

1. School of Business, University of Southern Queensland, Toowoomba, Australia

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1915836

Reference79 articles.

1. Constraints and Drivers of Growth in the Ethical Fashion Sector: The Case of France

2. The Branding of Ethical Fashion and the Consumer: A Luxury Niche or Mass-market Reality?

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. “Eco‐style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes;International Journal of Consumer Studies;2024-03

2. Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model;Journal of Fashion Marketing and Management: An International Journal;2024-01-30

3. The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention;Journal of Global Scholars of Marketing Science;2023-09-15

4. Marketing Sustainable Fashion: Trends and Future Directions;Sustainability;2023-04-04

5. Consumer perception on sustainable clothing among urban Indians;Journal of Engineered Fibers and Fabrics;2023-01

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