The Effect of Celebrity Conformity on the Purchase Intention of Celebrity Sponsorship Brand: The Moderating Effects of Symbolic Consumption and Face-Saving
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
http://www.tandfonline.com/doi/pdf/10.1080/20932685.2010.10593073
Reference89 articles.
1. Pre‐adolescent consumer conformity: A study of motivation for purchasing apparel
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