The effect of sustainable certification reputation on consumer behavior in the fashion industry: Focusing on the mechanism of congruence
Author:
Affiliation:
1. Changwon National University, Changwon, Republic of Korea
2. Kyungpook National University, Daegu, Republic of Korea
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2020.1726198
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