Fashion and city branding: An analysis of the perception of Florence as a fashion city-Reference-Cited by-同舟云学术

Fashion and city branding: An analysis of the perception of Florence as a fashion city

Published:2016-05-20 Issue:3 Volume:7 Page:166-180
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Capone Francesco,Lazzeretti Luciana

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

http://www.tandfonline.com/doi/pdf/10.1080/20932685.2016.1166715

Reference36 articles.

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3. Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

4. A model of destination image formation

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