Photoshopping of models in advertising: A review of the literature and future research agenda
Author:
Affiliation:
1. Department of Marketing, Villanova University, Villanova, PA, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2018.1511380
Reference41 articles.
1. Extremely thin models in print ads: The dark sides
2. The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways
3. Is Beauty Best? Highly versus Normally Attractive Models in Advertising
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