Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement-Reference-Cited by-同舟云学术

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

Author:

Mansoor Mahnaz¹^ORCID,Saeed Abid²^ORCID,Rustandi Kartawinata Budi³^ORCID,Naqi Khan Muhammad Kamran⁴

Affiliation:

1. Hamdard Institute of Management Sciences, Hamdard University Islamabad Campus, Pakistan

2. Department of Management Sciences, COMSATS University Islamabad, Pakistan

3. Department of Business Administration, Faculty of Communication and Business, Telkom University, Bandung, Indonesia

4. Department of Management Sciences, Capital University of Science and Technology, Islamabad, Pakistan

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

Reference42 articles.

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