Transforming luxury: Global luxury brand executives’ perceptions during COVID-Reference-Cited by-同舟云学术

Transforming luxury: Global luxury brand executives’ perceptions during COVID

Published:2022-08-10 Issue:1 Volume:14 Page:48-62
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Loranger David¹^ORCID,Roeraas Erik²^ORCID

Affiliation:

1. Jack Welch College of Business and Technology, Sacred Heart University, Fairfield, CT, USA

2. Harrisburg University of Technology and Science, New York, NY, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2022.2097938

Reference33 articles.

1. Achille, A. & Zipser, D. (2020). A perspective for the luxury-goods industry during—and after—coronavirus. McKinsey & Company. https://www.mckinsey.de/~/media/McKinsey/Industries/Retail/Our%20Insights/A%20perspective%20for%20the%20luxury%20goods%20industry%20during%20and%20after%20coronavirus/A-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus.pdf

2. Addictive. (2021, February 14). Ewan McGregor x expedia super bowl ad: stuff made to travel. YouTube. https://www.youtube.com/watch?v=vsSNahv–h8

3. Strategic foresight in the luxury industry: managerial perspectives

4. Sample size for qualitative research

5. Platforms and the pandemic: A case study of fashion rental platforms during COVID‐19

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Affective Fashion Trends: Aesthetic and Digital Affects from Nostalgia to AR;Fashion Theory;2024-08-23

2. Investigating the potential domino effect of a dazzling fiscal-period on CSR performance: a luxury brand scenario;International Journal of Corporate Social Responsibility;2024-08-08

3. Social Media Word of Mouth and Masstige Purchase Behaviour;Central European Business Review;2024-07-28

4. Parallel mediation analysis of household income and impression management with financial scarcity on materialism;Cogent Psychology;2024-05-31

5. Revolutionizing the Textile and Clothing Industry: Pioneering Sustainability and Resilience in a Post-COVID Era;Sustainability;2024-03-16