Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
http://www.tandfonline.com/doi/pdf/10.1080/20932685.2015.1032316
Reference43 articles.
1. Understanding retail branding: conceptual insights and research priorities
2. Dimensions of Consumer Expertise
3. Male versus female consumer decision making styles
4. Mimeticism and the Basis of Value: Toward a Theory of Fashion Marketing
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