What drives impulsive travel intention in tourism live streaming? A chain mediation model based on SOR framework
Author:
Affiliation:
1. School of Business, Sichuan University, Chengdu, China
Funder
National Natural Science Foundation of China
Natural Science Foundation of Sichuan Province
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2024.2310175
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