Examining the effects of robotic service on brand experience: the moderating role of hotel segment
Author:
Affiliation:
1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Tsim Sha Tsui East, Kowloon, Hong Kong
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2019.1568953
Reference39 articles.
1. Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company
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5. Critical success factors in UK budget hotel operations
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