Hospital prestige in medical tourism: empirical evidence from Malaysia-Reference-Cited by-同舟云学术

Hospital prestige in medical tourism: empirical evidence from Malaysia

Published:2019-03-08 Issue:4 Volume:36 Page:521-535
ISSN:1054-8408
Container-title:Journal of Travel & Tourism Marketing
language:en
Short-container-title:Journal of Travel & Tourism Marketing

Author:

Nikbin Davoud¹,Batouei Amir²,Iranmanesh Mohammad³,Kim Kwangyong⁴,Hyun Sunghyup Sean⁵

Affiliation:

1. Faculty of Business, Sohar University, Sohar, Oman

2. School of Communication, Universiti Sains Malaysia, Kuala Lumpur, Malaysia

3. Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia

4. Korean Standards Association, Seoul, Korea

5. School of Tourism, Hanyang University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10548408.2019.1582397

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5. Ahn, Y. J., Kim, I. & Hyun, S. S. (2015). Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty: First-class passengers. Journal of Travel & Tourism Marketing, 32(sup1), 114-S138.

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