The role of relationship quality in integrated destination marketing
Author:
Affiliation:
1. Tourism College, Institute for Tourism Studies, Colina de Mong-Ha, Macao, China
2. Purdue Tourism and Hospitality Research Center, Purdue University, 700 West State Street, West Lafayette, IN, 47907-2059, USA
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2017.1403999
Reference81 articles.
1. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
2. Structural equation modeling in practice: A review and recommended two-step approach.
3. Factors influencing destination image
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