Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels
Author:
Affiliation:
1. College of Hospitality and Tourism Management, Sejong University, Gunja-Dong, Gwanjin-Gu, Korea
2. Department of Hospitality and Retail Management, College of Human Sciences, Texas Tech University, Lubbock, TX, USA
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2023.2236649
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5. "Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors
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