How about non-human tour guides? The influence of AI tour guides’ dress and conversation style on the intention of consumers to continue using them
Author:
Affiliation:
1. School of Tourism, Hainan University, Haikou, Hainan Province, China
2. School of Computer Science and Technology, Hainan University, Haikou, China
Funder
National Natural Science Foundation of China
Hainan Province Key R&D Program
Hainan Provincial Natural Science Foundation Project of China
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2023.2296638
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