Understanding the Influence of Cues from Other Customers in the Service Experience: A Scale Development and Validation

Author:

Brocato E. Deanne,Voorhees Clay M.,Baker Julie

Publisher

Elsevier BV

Subject

Marketing

Reference62 articles.

1. The Influence of a Mere Social Presence in a Retail Context;Argo;Journal of Consumer Research,2005

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5. The Role of the Environment in Marketing Services: The Consumer Perspective;Baker,1987

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