Predictors of willingness to pay a price premium for hotels’ water-saving initiatives
Author:
Affiliation:
1. Department of Marketing, University of Alicante, Alicante, Spain
Funder
Spanish Ministry of Science, Innovation and Universities
University of Alicante
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10548408.2020.1812469
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