Experiential Marketing and Long-Term Sales
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management
Reference39 articles.
1. The Market for "Lemons": Quality Uncertainty and the Market Mechanism
2. Is it better for salespeople to have the highest customer orientation or a strong fit with their group's customer orientation? Findings from automobile dealerships
3. Differences in Tourism Marketing Strategies Between Wineries Based on Size or Location
4. The hedonic nature of wine tourism consumption: an experiential view
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3. Affective commitment recipes for wine clubs: Value goes beyond the vine;Journal of Business Research;2023-03
4. A cross-cultural analysis of the motivation factors and profitability of online wine tastings during Covid-19 pandemic;British Food Journal;2021-12-03
5. Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges;Journal of Risk and Financial Management;2021-10-19
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