Waving the Red Flag: FTC Regulation of Deceptive Weight-Loss Advertising 1951–2009
Author:
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1080/10410236.2014.936334
Reference45 articles.
1. Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
2. Raising Red Flags: The Change in Deceptive Advertising of Weight Loss Products after the Federal Trade Commission's 2003 Red Flag Initiative
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