Consumer’s Regulatory Knowledge of Prescription Drug Advertising and Health Risk Awareness: The Moderating Role of Risk Information Prominence
Author:
Affiliation:
1. Department of Communication, College of Arts and Sciences, Saint Louis University
2. Department of Mass Communication, Incheon National University Institute of Social Sciences
Funder
Incheon National University
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2019.1584738
Reference59 articles.
1. Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy
2. The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?
3. Fair Balance in Direct-to-Consumer Antidepressant Print and Television Advertising, 1995–2007
4. Health disparities and direct-to-consumer advertising of pharmaceutical products
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