Investigating the Effect of Use and Social Cues in Food Advertisements on Attention, Feelings of Social Support, and Purchase Intention
Author:
Affiliation:
1. School of Journalism and Communication, Jinan University
2. School of Communication, Florida State University
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2019.1654174
Reference43 articles.
1. The theory of planned behavior
2. Processing Food Advertisements: Initial Biological Responses Matter
3. Modern foraging: Presence of food and energy density influence motivational processing of food advertisements
4. Influencing Eating Choices: Biological Food Cues in Advertising and Packaging Alter Trajectories of Decision Making and Behavior
5. Primary Biological Motivators in Food Advertisements: Energy Density and Sexual Appeals Compete for Appetitive Motivational Activation
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