Understanding the Interaction Effects of Sexual Appeals and Social Eating Cues in Food Advertisements on Attention, Memory, and Purchase Intention-Reference-Cited by-同舟云学术

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Understanding the Interaction Effects of Sexual Appeals and Social Eating Cues in Food Advertisements on Attention, Memory, and Purchase Intention

Published:2024-03-14 Issue:2 Volume:68 Page:305-325
ISSN:0883-8151
Container-title:Journal of Broadcasting & Electronic Media
language:en
Short-container-title:Journal of Broadcasting & Electronic Media

Author:

Liu Jiawei¹

Affiliation:

1. School of Journalism and Communication, Jinan University, Guangzhou, China

Funder

GuangDong Basic and Applied Basic Research Foundation

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08838151.2024.2336923

Reference55 articles.

1. Processing Food Advertisements: Initial Biological Responses Matter

2. Modern foraging: Presence of food and energy density influence motivational processing of food advertisements

3. Influencing Eating Choices: Biological Food Cues in Advertising and Packaging Alter Trajectories of Decision Making and Behavior

4. Primary Biological Motivators in Food Advertisements: Energy Density and Sexual Appeals Compete for Appetitive Motivational Activation

5. Psychophysical and cognitive responses to sex in advertising;Belch M. A.;Advances in Consumer Research,1981

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