Destination branding in tourism: insights from social identification, attachment and experience theories

Author:

Rather Raouf Ahmad1ORCID,Najar Ashaq Hussain1ORCID,Jaziri Dhouha2ORCID

Affiliation:

1. Department of Tourism Studies, Central University of Kashmir, India

2. Faculty of Economic and Management Science of Sousse (FSEGSO), Université de Sousse, Tunisia

Publisher

Informa UK Limited

Subject

Earth-Surface Processes,Geography, Planning and Development

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3. Destination advocacy behaviour of residents: examining the role of psychological ownership;Journal of Hospitality and Tourism Insights;2024-05-16

4. Managing mass tourism in mountain ecosystems through instrument of sustainable tourism indicators;Environment, Development and Sustainability;2024-05-02

5. Brand destination loyalty: the antecedents of destination brand experience;Cogent Business & Management;2024-03-04

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