Brand destination loyalty: the antecedents of destination brand experience
Author:
Affiliation:
1. Faculty of Economic and Business, Universitas Sumatera Utara, Indonesia
2. Universias Tadulako Palu, Indonesia
3. Universitas Khatolik Santo Thomas Medan, Indonesia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2320992
Reference47 articles.
1. Aljumah A. I. Nuseir M. T. & El Refae G. A. (2022). Exploring the effect of social media marketing and destination image on destination loyalty in Covid-19 times: Sequential mediating role of brand love and brand loyalty [Paper presentation]. 2022 International Arab Conference on Information Technology (ACIT) 1–8. https://doi.org/10.1109/ACIT57182.2022.9994189
2. Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction
3. Green Human Resource Management for organisational citizenship behaviour towards the environment and environmental performance on a university campus
4. Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana
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