The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/15252019.2015.1091755
Reference59 articles.
1. Cognitive Fit in Requirements Modeling: A Study of Object and Process Methodologies
2. Role of Product-Related Conversations in the Diffusion of a New Product
3. Attitude organization and the attitude–behavior relationship.
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