Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook

Published:2022-08-11 Issue:3 Volume:22 Page:238-248
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Lim Hyunjoo¹^ORCID,Bright Laura F.¹^ORCID,Wilcox Gary B.¹

Affiliation:

1. The University of Texas at Austin, Austin, Texas, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2022.2106327

Reference66 articles.

1. Adglow. 2020. “The importance of Social Media for SMEs.” Adglow. Accessed 9 February 2020. https://www.adglow.com/blog/the-importance-of-social-media-for-smes.

2. Novelty, complexity, and hedonic value

3. Chaffey, Dave. 2020. “Global Social Media Research Summary 2020.” Smart Insights. Accessed 17 April 2020. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences;Strategic Social Media Management;2024

2. How click-like and online trust matter across generations of bank customers;International Journal of Bank Marketing;2023-12-04

3. User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform;Public Health Nutrition;2023-01-16

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP