A Social Network Approach to Social Media Influencers on Instagram: The Strength of Being a Nano-Influencer in Cause Communities
Author:
Affiliation:
1. Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA
2. Bob Scheiffer College of Communication, Texas Christian University, Fort Worth, Texas, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2022.2139653
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