The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers
Author:
Affiliation:
1. University of Nebraska–Lincoln, Lincoln, Nebraska, USA;
2. California State University, Long Beach, Long Beach, California, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2018.1533500
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1. From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
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