I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type
Author:
Affiliation:
1. Stan Richards School of Advertising and Public Relations, University of Texas at Austin, Austin, Texas, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2020.1737849
Reference71 articles.
1. Dimensions of Brand Personality
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