Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
Author:
Affiliation:
1. University of Georgia, Athens, Georgia, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2017.1366885
Reference54 articles.
1. The Impact of Physically Attractive Models on Advertising Evaluations
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4. Advances in Advertising Research (Vol. IV)
5. Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations
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