Development of an Instrument to Measure Web Site Personality
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/15252019.2006.10722124
Reference76 articles.
1. Dimensions of Brand Personality
2. The Big Seven model: A cross-cultural replication and further exploration of the basic dimensions of natural language trait descriptors.
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