Website Usability, Website Interactivity, and Website Personality as Drivers of Online Purchase

Author:

Akrimi Yosra1,Khemakhem Romdhane1

Affiliation:

1. Sfax University, Tunisia

Abstract

Having a website is no longer an option for businesses but a necessity in the new digital economy. To meet this challenge, companies must design websites facilitating electronic transactions and retaining customers. Hence, companies need to know and focus on the key triggers that drive consumers to buy online. This chapter sheds light on the effects of three fundamental website features on online shopping. Website usability, website interactivity, and website personality describe the evolution of website design. Website design has changed to become more responsive and efficient. To develop their first websites, companies focused on usability and ease of use. Website usability aims to strengthen the user's perceived control and facilitate online shopping. The expectations of online shoppers have evolved by requiring a highly captivating and engaging online experience. Therefore, companies tried to meet those expectations by developing interactive and playful websites. To stand out from the competition, companies rely on symbolism and website personality.

Publisher

IGI Global

Reference56 articles.

1. Dimensions of brand personality.;J. L.Aaker;JMR, Journal of Marketing Research,1997

2. A conceptual model of interactive hotel website: The role of perceived website interactivity and customer perceived value toward website revisit intention.;D.Abdullah;Procedia Economics and Finance,2016

3. Evolution of the world wide web: From Web 1.0 to Web 4.0.;S.Aghaei;International Journal of Web & Semantic Technology,2012

4. Almeida, F., Santos, J. D., & Monteiro, J. A. (2014). e-commerce business models in the context of web3. 0 paradigm. arXiv preprint arXiv:1401.6102.

5. Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective.;K. C.Anderson;Journal of Retailing and Consumer Services,2014

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Impact of Digitalization on Economic and Social Aspects;Advances in Human and Social Aspects of Technology;2023-02-03

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3