The Effects of Contextual Cues and Visual Clarity in Sponsorship Disclosures on the Interpretive Process: Processing Fluency
Author:
Affiliation:
1. Louisiana State University, Baton Rouge, Louisiana, USA
2. Sejong University, Seoul, South Korea
Funder
Doris Westmoreland Darden Professorship
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2022.2099485
Reference87 articles.
1. Uniting the Tribes of Fluency to Form a Metacognitive Nation
2. Saving Media or Trading on Trust?
3. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
4. Sponsorship Disclosures of Native Advertising: Clarity and Prominence
5. Tracking users' visual attention and responses to personalized advertising based on task cognitive demand
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