Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers-Reference-Cited by-同舟云学术

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Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers

Published:2022-04-21 Issue:2 Volume:22 Page:113-124
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Yoo Joseph¹,Lee DooHee²,Park Jongmin²

Affiliation:

1. University of Wisconsin–Green Bay, Green Bay, Wisconsin, USA

2. Kyung Hee University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2022.2048753

Reference58 articles.

1. Native Advertising in a Mobile Era: Effects of Ability and Motivation on Recognition in Digital News Contexts

2. A Review and Critique of the Hierarchy of Effects in Advertising

3. Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

4. null

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How do mobile app users react to embedded advertising? A perspective from psychological reactance theory;Behaviour & Information Technology;2024-05-29

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