Did You Notice the Ads? Examining the Influence of Telepresence and User Control on the Effectiveness of Embedded Billboard Ads in a VR Racing Game
Author:
Affiliation:
1. Institute of Communications Research, College of Media, University of Illinois at Urbana–Champaign, Urbana, Illinois, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2020.1846642
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