Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention-Reference-Cited by-同舟云学术

Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention

Published:2023-04-03 Issue:2 Volume:23 Page:114-127
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Flecha-Ortiz José A.¹^ORCID,Feliberty-Lugo Vivian¹,Santos-Corrada Maria²,Lopez Evelyn¹,Dones Virgin¹

Affiliation:

1. Universidad Ana G. Mendez, Gurabo, Puerto Rico

2. Universidad de Puerto Rico Recinto de Rio Piedras, Puerto Rico

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2195403

Reference110 articles.

1. Measurement Validity: A Shared Standard for Qualitative and Quantitative Research

2. Investigating the impact of social media advertising features on customer purchase intention

3. Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

4. The Influence of Embedded Social Media Channels on Travelers’ Gratifications, Satisfaction, and Purchase Intentions

5. Development and validation of a parasocial interaction measure: The audience‐persona interaction scale

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