What Makes Disinformation Ads Engaging? A Case Study of Facebook Ads from the Russian Active Measures Campaign-Reference-Cited by-同舟云学术

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What Makes Disinformation Ads Engaging? A Case Study of Facebook Ads from the Russian Active Measures Campaign

Published:2023-02-21 Issue:3 Volume:23 Page:221-240
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Silva Mirela¹^ORCID,Giovanini Luiz²,Fernandes Juliana³^ORCID,Oliveira Daniela¹,Silva Catia S.¹

Affiliation:

1. Herbert Wertheim College of Engineering, University of Florida, Gainesville, Florida, USA

2. College of Education, University of Florida, Gainesville, Florida, USA

3. College of Journalism and Communications, University of Florida, Gainesville, Florida, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2023.2173991

Reference98 articles.

1. View, Like, Comment, Post: Analyzing User Engagement by Topic at 4 Levels across 5 Social Media Platforms for 53 News Organizations

2. Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts

3. Acting the Part

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring the Intersection of Digital Marketing and Retail;Advances in Marketing, Customer Relationship Management, and E-Services;2023-06-30

2. People Still Care About Facts: Twitter Users Engage More with Factual Discourse than Misinformation;Security and Privacy in Social Networks and Big Data;2023

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