In-Game Advertising Effects-Reference-Cited by-同舟云学术

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In-Game Advertising Effects

Published:2010-03 Issue:2 Volume:10 Page:46-60
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Lewis Ben,Porter Lance

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/15252019.2010.10722169

Reference42 articles.

1. Role of schemata in memory for places

Cited by 80 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Architecting virtual storefronts: how in-game shops are designed to encourage consumption;Consumption Markets & Culture;2024-08-06

2. The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories;Human Behavior and Emerging Technologies;2024-01

3. Assessing Stress Reduction of Relaxation Gaming: Investigating the Interrelation of Gamification, Advertising Intrusion and Stress Responses in Master’s Students;Communications in Computer and Information Science;2024

4. Danmaku's effects on viewing experience and destination food image in food-themed documentaries;Journal of Hospitality and Tourism Management;2023-06

5. Consumer Perceptions of Ad Ethicality in Loot Box Promotions;Journal of Media Ethics;2023-03-21

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