Transforming the Fan Experience through Livestreaming: A Conceptual Model
Author:
Affiliation:
1. College of Health, Massey University, Palmerston North, New Zealand
2. Faculty of Applied Sciences, Brock University, St. Catharines, Canada
3. Department of Management, Sport, and Tourism, La Trobe University, Melbourne, Australia
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2021.1910884
Reference42 articles.
1. Comparing organizational content and fan interaction on Twitter and Facebook in United States professional sport
2. Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
3. Consumer engagement in a virtual brand community: An exploratory analysis
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