Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes-Reference-Cited by-同舟云学术

Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes

Published:2021-09-02 Issue:3 Volume:21 Page:269-282
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Wei Lewen¹^ORCID,Yang Guolan²^ORCID,Shoenberger Heather³^ORCID,Shen Fuyuan³

Affiliation:

1. Gamification Group, Faculty of Information Technology and Communication Sciences, Tampere University, Tampere, Finland

2. Department of Communication, Journalism, and Public Relations, Oakland University, Rochester, Michigan, USA

3. Bellisario College of Communications, Pennsylvania State University, University Park, Pennsylvania, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/15252019.2021.1977736

Reference81 articles.

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2. The Transportation Scale–Short Form (TS–SF)

3. Ballard, Jana. 2015. “Carousel Ads - Making Instagram More Engaging.” Thread Marketing Group. Accessed 17 December 2015. https://www.threadgroup.com/blog/carousel-ads-making-instagram-engaging.

4. Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads

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