Alignment of market orientation and innovation as a success factor: a five-country study
Author:
Publisher
Informa UK Limited
Subject
Management Science and Operations Research,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/09537325.2012.647640
Reference57 articles.
1. The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
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