Adding background music as new stimuli of interest to information systems research
Author:
Affiliation:
1. Department of MIS, Drexel University, Philadelphia, PA, USA
2. Digital Business, University of Applied Sciences Upper Austria, Steyr, Austria
3. Department of Business Informatics - Information Engineering, University of Linz, Linz, Austria
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/0960085X.2017.1387713
Reference146 articles.
1. Music, maestro, please!
2. Action Control
3. Effects of Popular Music in Advertising on Attention and Memory
4. Psychology and Marketing
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