I just work here! Employees as co-creators of the employer brand
Author:
Affiliation:
1. Department of Social Sciences, Technology and Arts, Luleå University of Technology (LTU), Luleå, Sweden
Funder
Besöksnäringens forsknings- och utvecklingsfond
Handelsrådet
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/15022250.2023.2190934
Reference65 articles.
1. Organizational commitment: exploring the role of identity
2. Conceptualising employer branding in sustainable organisations
3. The role of employer brand equity in employee attraction and retention: a unified framework
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