The Strategic Value of Integrated Corporate Communication: Functions, Social Media, and Stakeholders-Reference-Cited by-同舟云学术

The Strategic Value of Integrated Corporate Communication: Functions, Social Media, and Stakeholders

Published:2019-09-09 Issue:5 Volume:13 Page:367-384
ISSN:1553-118X
Container-title:International Journal of Strategic Communication
language:en
Short-container-title:International Journal of Strategic Communication

Author:

Belasen Alan T.¹,Belasen Ariel R.²

Affiliation:

1. MBA Program, SUNY Empire State College, Saratoga Springs, USA

2. Department of Economics and Finance, Southern Illinois University Edwardsville, Edwardsville, Illinois, USA

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2019.1661842

Reference90 articles.

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3. Corporate marketing

4. A Peek Through the Lens of the Competing Values Framework: What Managers Communicate and How

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