Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication
Author:
Affiliation:
1. Oxford Internet Institute, University of Oxford, Oxford, UK
2. Department of Political Science, University of Alberta, Edmonton, Canada
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2019.1630412
Reference28 articles.
1. Internet Celebrity: Understanding Fame Online
2. Brand management and the challenge of authenticity
3. Performing gender on Twitch.tv: Gendered playbour through Butlerian theory
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