Modeling the Effects of Processing Effort and Ability in Response to Persuasive Message Arguments
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/01463373.2013.799509
Reference33 articles.
1. Audience response as a heuristic cue in persuasion.
2. Memory-based versus on-line processing: Implications for attitude strength
3. Message modality and source credibility can interact to affect argument processing
4. The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads
5. Contextual prerequisites for understanding: Some investigations of comprehension and recall
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