A Generalized Logistic Function with an Application to the Effect of Advertising-Reference-Cited by-同舟云学术

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A Generalized Logistic Function with an Application to the Effect of Advertising

Published:1973-12 Issue:344 Volume:68 Page:824-827
ISSN:0162-1459
Container-title:Journal of the American Statistical Association
language:en
Short-container-title:Journal of the American Statistical Association

Author:

Johansson Johny K.

Publisher

Informa UK Limited

Subject

Statistics, Probability and Uncertainty,Statistics and Probability

Link

http://www.tandfonline.com/doi/pdf/10.1080/01621459.1973.10481431

Reference14 articles.

1. The Optimum Distribution of Effort

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Visual Influence and Social Groups;Journal of Marketing Research;2012-12

2. Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands;Advances in International Marketing;2012-01

3. Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis;Business Research;2011-12

4. Chapter 9 Econometric and time-series market response models;Handbooks in Operations Research and Management Science;1993

5. Les promotions des ventes et l'accélération des achats par les consommateurs;Recherche et Applications en Marketing (French Edition);1987-03

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