1. Are you overadvertising?;Aaker;J. Advertising Res.,1982
2. A recursive model of communication processes;Aaker,1971
3. Advertising research at Anheuser-Busch, Inc. (1963–68);Ackoff;Sloan Management Rev.,1975
4. Tests of significance in regression models with composite-component relationships;Ailawadi,1992
5. Market organization and pricing behavior of oligopolistic firms in the ethical drugs industry;Albach;KYKLOS,1979