Unfolding the privacy paradox among mobile social commerce users: a multi-mediation approach
Author:
Affiliation:
1. Faculty of Business & Information Science, UCSI University, Kuala Lumpur, Malaysia
2. Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Kampar, Malaysia
3. Business School, Louisiana State University, Shreveport, LA, USA
Funder
Universiti Tunku Abdul Rahman Research Publication Scheme
Publisher
Informa UK Limited
Subject
Human-Computer Interaction,General Social Sciences,Arts and Humanities (miscellaneous),Developmental and Educational Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/0144929X.2018.1465997
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