Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor’s prescription
Author:
Affiliation:
1. Brooklyn College, Brooklyn, NY, USA
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1080/07359683.2019.1618009
Reference26 articles.
1. Attitudes and Persuasion
2. Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising
3. Direct-to-consumer prescription drug advertising and the public
4. Taking your medicine? Attitudes toward direct-to-consumer advertising (DTCA)
5. Characteristics of online and offline health information seekers and factors that discriminate between them
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1. Thematic analysis of Direct-To-Consumer Advertising (DTCA) for vaccination campaigns during the COVID-19 pandemic: Healthcare experts’ insights;Journal of Marketing Communications;2023-12-04
2. A scoping review of empirical research on prescription drug promotion;Research in Social and Administrative Pharmacy;2023-06
3. Revisiting Pfizer’s DTCA of Lipitor Using Dr. Jarvik as a Spokesperson: Analyses under the Teleological and Deontological Theories of Ethics;Journal of Global Marketing;2021-06-26
4. The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States;Health Marketing Quarterly;2021-01-02
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